Disclaimer: I am not affiliated with Etsy, I am just an active seller sharing my experiences and opinions.
Today I want to bust some Etsy Myths. This information will help you not only understand more about Etsy and the way it works, but be able to identify Etsy “Experts” that are offering outdated or incorrect advice.
1.) Amount of time it takes for SEO changes to become relevant. If you are using proper SEO then the amount of time it will take you to see a difference in views/visits/sales is 24 hours max..not days, weeks or months.
2.) Tag and Titles – While Etsy said that buyers may prefer short titles, they NEVER said their algorithm changed. The best way to get views/vists/sales is to utilize long tail keywords and ensure your tags and titles match.
3.) Follow Trains- Follow and heart trains were once helpful to your shop. Today they are not. One factor in the Etsy algorithm is ratio of likes to sales. So, if you participate in a follow or heart train Etsy sees lots of people viewing your item or shop and not people buying from you and lowers your ranking.
4.) Etsy Search- Even if you use incognito mode searching for your own item will NOT give you an accurate depiction of where your items are ranking. If you want to check how your items are ranking, use Erank.com.
5.)Vacation Mode- If you need to catch up on orders, or actually take a break, using vacation mode will not negatively affect your rankings. So, take that vacation you know you need!
6.)Shop Status- Etsy doesn’t go around turning shops “off”. Period.
7.)Reviews- Responding to a review doesn’t mean Etsy won’t remove a review if it meets their qualification for removal.
8.)Saturation- There is no such thing as saturation on Etsy. With proper SEO, and great photos, you can be successful on Etsy even if you are selling jewelry!
Etsy has evolved over the years and has grown its platform and sellers tremendously. It is my personal opinion that there is no such thing as saturation when it comes to art. The wonderful thing about art is that the beauty really does lie in the eye of the beholder. So, there is a buyer out there for everything. Again, with proper SEO and great photos, you can be successful on Etsy.
The most important thing to understand when looking at Etsy “Experts” is that Etsy is a unique platform. You can not take any standard marketing strategies and apply them to your Etsy shop. An SEO guru for the real world, can not translate their knowledge into sales for you on Etsy. Etsy’s algorithm is unique. So the keywords/tags and titles that would be a home run for you on your own website will likely garner you zilch on Etsy.
If you learn and understand Etsy’s algorithm AND stay up to date on their changes (this is huge!) then “marketing” is pretty much a waste of time. You do not need to post 987 photos to social media a day to be successful. The people who have great sales and are getting them from social media have missed out on a huge opportunity! The bulk of your sales should be coming from your tags/titles on Etsy.
Are you surprised by any of these myths?